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Achieving Top Website SEO Ranking

Top website ranking
Modern B2B Marketing to fill up your sales funnel | Canada

Achieving Top WebSite Ranking: How SEO Services can Boost Website Lead Generation

Top website ranking
  • (Revised: 02/02/2023)
  • Reading time: 2 minutes

Achieving the top website ranking for a keyword is often difficult, but it is extremely worthwhile. Subsequent to my last blog posting on website lead generation, I’ve received some questions about Search Engine Optimization (SEO) services and how sites can achieve top website ranking. Here is a breakdown of some of the main elements of SEO which can help you achieve top website ranking:

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Keyword Research for Targeted Website Lead Generation

Keyword selection is a crucial part of SEO, and it should never be based on intuition alone. Systematic research ensures that SEO efforts are not wasted on keywords that are either not searched by the general public or are too competitive to achieve top website ranking.

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Readable, Keyword-Infused Copy for Top Website Ranking

It is difficult to achieve top website ranking against your competitors when you use similar or industry-standard keywords. Thus, to reach top ranking, web content should be infused with relevant key phrases and the right keyword density. Of course, the copy content should be professional and seamlessly written, so as not to compromise your website lead generation.

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Keyword-infused HTML Tags for More Effective Website SEO

Newcomers to the field of SEO may not know that Search Engine Optimization goes beyond just web content. In fact, good SEO services createcontent that is optimized for both readers and search engines.  A major aspect of this is keyphrases which should be inserted in image tags and various parts of HTML coding that are not visible on a web page so as to achieve top website ranking.

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Develop Incoming/Outgoing Links for Stronger Search Engine Optimization and Web Site Lead Generation

SEO optimization services should strive to develop inbound and outbound links to raise a site’s Google PageRank, which is a measure of a site’s quality and relevance. PageRank is a rating analysis algorithm developed by Google that assigns numerical weighting to each HTML page in order to measure its relative importance. A higher PageRank helps a site achieve top website ranking on search engines relative to others competing for the same keywords.

These steps are merely an introduction to SEO. Website lead generation is a long process comprised of many elements,, all of which contribute to the overall lead generation strategy. It is important to realize that Search Engine Optimization is always changing, and as search engines adjust their algorithms, website rankings will fluctuate accordingly. That is why SEO must be continually maintained to ensure consistently high ranking.

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Want to learn more about how your website can also achieve top website ranking with SEO services? Start by having a professional assess your site.

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“Ranking our Web site high on search engines results, designing a professional Web site look and developing engaging relevant content for a heavy technology company like us resulted in a dramatic increase in client leads that we receive from our Web site.”

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New Year’s Resolutions for Marketing & Lead Generation

https://test.directobjective.ca/new-years-resolutions-business-marketing/
Modern B2B Marketing to fill up your sales funnel | Canada

New Year’s Resolutions for your Business Marketing and Marketing Lead Generation

https://test.directobjective.ca/new-years-resolutions-business-marketing/
  • (Revised: 02/02/2023)
  • Reading time: 2 minutes

It’s a New Year, and what better time to set resolutions for your business marketing? Start it right with goals and a clear plan for your marketing lead generation.

Here are a few considerations and tips for your company’s business marketing:

    1. Adjust to New Market Trends – The business marketing of your company may need adjusting due to the different economy conditions. 
    2. Revise your Branding and Positioning Strategy – Before planning for the New Year, reassess your marketing lead generation and business marketing materials. Ask yourself, are your branding and marketing materials still in line with your marketing positioning strategy? Do they highlight what sets you apart from the competition?
    3. Revise your Business Marketing Budget – In an economic downturn, you might be tempted to  cut funding for your business marketing lead generation entirely. But it is unwise to stop totally investing in your marketing. If you turn off your business marketing expenditure, your prospect leads will dry up. Without fresh leads, you will be entirely dependent on your existing client base. Of course, remember to nurture your existing client relationships and capitalize with cross-selling and up-selling as much as possible. But, with a little investment in your business marketing and marketing lead generation, you’ll be more visible during an economic downturn, developing  new clients as the economy reestablishes itself.
    4. Focus on Economical Marketing Methods – Even if you are not cutting your business marketing lead generation entirely, it is likely that you will have to cut costs. Resolve to invest in low-budget business marketing mediums, such as digital marketing. These mediums are often more effective than traditional marketing methods, while also being significantly less expensive.
    5. Measure Marketing Results – Remember that New Year’s is a great time to take stock of your marketing lead generation and overall business marketing, but don’t neglect to monitor your business marketing throughout the year. Keep tabs on your business marketing activities and continue to do so for the best possible results. Know what works for you and what does not.
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With an updated approach to business marketing and marketing lead generation, you’ll ensure that your new year is a productive and successful year for your company. Direct Objective Consulting is ready to support your New Year’s marketing resolutions – contact us today to discover how we can assist.

Testimonials

“Ranking our Web site high on search engines results, designing a professional Web site look and developing engaging relevant content for a heavy technology company like us resulted in a dramatic increase in client leads that we receive from our Web site.”

Simon Robin CEO, Hardent
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Request Government Assistance to Get Clients

Financial assistance
Modern B2B Marketing to fill up your sales funnel | Canada

Request Government Financial Assistance for Small Business for Better Commercialization

Financial assistance
  • (Revised: 02/02/2023)
  • Reading time: 2 minutes

Need some government financial assistance to sponsor your marketing lead generation activities? The good news is that there is help available. Here’s some useful information to help you get started. See below few of the governmental organizations that have sponsored in the past the commercialization plan of our clients:

    • CanExport Program (Government of Canada) – up to $75,000 in CanExport SMEs funding to cover up to 75% of your international market development activities for Canadian small and medium-sized enterprises (SMEs), where your company has no or minimal business. Canadian national trade organizations may access up to $400,000 in annual funding to cover up to 75% of the cost for new or expanded international business development activities.
    • Regional Economic Growth through Innovation (REGI) – The government of Canada through Canada Economic Development for Quebec Regions (CED) supports business scale-up, regional innovation ecosystems, an initiative for infrastructure development, women entrepreneurship strategy and young innovative start-ups in Quebec.

    • Programme innovation (Investissement Québec & Québec Ministère de l’Économie et de l’Innovation) – assisting companies, especially SMEs, in carrying out their innovation projects and commercializing their innovations. The program can cover up to 50% of eligible commercialization costs (up to $2 million), ensuring you have the cash to carry out your innovation projects while continuing to pursue your current operations.

    • Fonds Commercialisation des innovations (PME MTL) – This investment fund provides Montreal businesses with access to loans and subsidies designed to support the commercialization of innovations. They offer subsidy of up to a maximum amount of $25,000. The subsidy must not exceed 25% of the total cost of the project or a loan of up to $150,000 on a variable term basis with a competitive interest rate.

    • Financial support for technology innovation (National Research Council Canada) – For Canadian technology SMEs that pursue growth and profit by developing and commercializing innovative, technology-driven new or improved products, services or processes.

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The above programs are just a few of the programs available for companies or organizations in Canada. If you are looking for government financial assistance for small business (grant or a loan), please do not hesitate to contact us and tell us your commercialization goals, so that we can consult you which program would be best fit for your marketing challenge.

Testimonials

“Ranking our Web site high on search engines results, designing a professional Web site look and developing engaging relevant content for a heavy technology company like us resulted in a dramatic increase in client leads that we receive from our Web site.”

Simon Robin CEO, Hardent
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Tips for Lead Generation in a Down Economy

Tips lead generation
Modern B2B Marketing to fill up your sales funnel | Canada

Tips for Marketing Lead Generation in a Down Economy

Tips lead generation
  • (Revised: 02/02/2023)
  • Reading time: 2 minutes

All businesses look to save money while still growing their client base, especially in a down economy. Here are a few tips for marketing lead generation which highlight how to achieve this goal:

Marketing Lead Generation Strategy

    • Isolate a target market that is less affected by the economic downturn and single out a segment that will benefit from your solution.
    • Make sure your product/service is attractive when compared to the competition.
    • Target the competition’s customers. Make sure they know you are still going strong and want their business.

Marketing Materials and Online Lead Generation

    • Have a website that drives strong, focused leads with a view to converting these leads into clients. Web sites are great for online lead generation and for fostering communication with customers.
    • Have marketing materials that are up-to-date and accurately represent your core competencies. Ensure that these materials are consistent with your product/service positioning.

Advertising to Get Clients

    • When the budget comes down to branding vs. marketing lead generation, focus on driving leads. For the most economical – and effective- marketing approach, online lead generation is the way to go. 
    • Commit to long-running advertising campaigns to get clients, thus allowing you to lock-in to pricing at a very low rate possible.Also look for value-added opportunities for editorial features and promotions to enhance your standing as a preferred advertiser.
    • Use small advertisements, but run them more frequently.
    • Check with publishers for any left-over advertising space. Get on their list for last-minute cancellations and let them know you’re interested. Be sure to have some standard advertising material which can be used at short notice.

Partnerships and Public Relations

    • Seek out economical public relations exercises to keep your product name visible to prospects. Working with partners is a win-win scenario.
    • Join forces with another business selling complementary products and promote one another to clients.
    • Consider approaching potential partners that were previously unattainable. They may be more flexible during an economic downturn.
    • Don’t limit yourself to your usual suppliers. Instead, shop around for production quotes, thereby increasing your likelihood of obtaining competitive pricing.
    • Maintain marketing communication with clients. Fuel their loyalty by creating flexible and low-cost word-of-mouth opportunities.
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Direct Objective Consulting has over 20 years’ experience helping clients develop successful marketing lead generation strategies. Contact us today to discuss how your business can benefit from a structured marketing approach.

Testimonials

“Ranking our Web site high on search engines results, designing a professional Web site look and developing engaging relevant content for a heavy technology company like us resulted in a dramatic increase in client leads that we receive from our Web site.”

Simon Robin CEO, Hardent
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Recent Market Slowdown and Lead Generation

Market slowdown and lead generation
Modern B2B Marketing to fill up your sales funnel | Canada

How does the Recent Market Slowdown Affect your Marketing Lead Generation?

Market slowdown and lead generation
  • (Revised: 02/02/2023)
  • Reading time: 2 minutes

Marketing lead generation may be the last thing on the minds of business owners during a market slowdown as funding for lead generation services is not there. Along with customer service and quality assurance departments, marketing can be one of the first things to go from the budget. However, this is a risky move. Marketing is an investment to get clients. Without it, businesses will find themselves declining as the downturn ends and the market begins to lift again. By that time, a company’s lead generation will have fallen dangerously behind the competition, and businesses will struggle to resecure clients.  Contrastingly, this means that during an economic slowdown, more competitive marketing-oriented companies can easily steal the business of other companies.

Surprisingly, history shows that maintaining, or even increasing, a marketing lead generation budget in a downturned economy can be the best investment a company ever makes to get clients. A 1982 study performed by Dr. Valerie Kijewski, in the wake of the early 80s recession, found that when firms spent aggressively on advertising and marketing during a recessionary period, they outperformed firms that cut spending by a margin close to 250%. Similarly, a McGraw-Hill study reviewed the performance of firms between 1980-1985. It found that firms that cut advertising during the recession increased sales by only 19% in the post-recession period, while firms that upped spending increased sales by 275%.

In order to prudently benefit from marketing initiatives during a downturned economy,companies must be mindful of some conditions. There need to already  be marketing efforts in place prior to the recession, and a company also needs to make sure they can afford the extra marketing lead generation in order to get clients.

So what exactly should you do to stay ahead when money is tight?

First, spend time evaluating every area of your business, developing new leads to get clients, and building partnerships and customer relationships. All this is a better investment than keeping your money under the mattress when times are tough.

As far as marketing lead generation, you have a lot of options at your disposal, so choose lower-cost, more efficient marketing methods with online lead generation. Virtually every traditional marketing method has a corresponding online lead generation method:

    • Direct Mail -> Email Campaign
    • Telemarketing -> Online Advertising
    • Yellow Page Directories -> Search Engine Optimization
    • Live Conferences -> Web Seminars and White Papers
    • Public Relations -> Blogs
    • Printed Brochures -> Web sites

Online lead generation is faster, cheaper, and more efficient than the old methods, and thus is particularly well-suited to the dilemma of a recession.

All this research demonstrates how increasing market presence and marketing lead generation during slow periods can keep you on top when the market eventually picks up. The effect of marketing efforts during a recession can compound at a time when other companies are cutting back, thus an opportunity arises ensuring your company has a real head start in a strengthening economy.

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What's Your MarketingReadyTM Ranking?

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To learn more about how your company can benefit from marketing lead generation, even during tough times, contact Direct Objective today.

Testimonials

“Ranking our Web site high on search engines results, designing a professional Web site look and developing engaging relevant content for a heavy technology company like us resulted in a dramatic increase in client leads that we receive from our Web site.”

Simon Robin CEO, Hardent
Schedule
a Free Call