Modern B2B Marketing to fill up your sales funnel | Canada

Technology Marketing Along the Technology Life Cycle

Direct Objective has been working with technology companies for the past 15 years – we know how to steer your business in the right direction. Technology marketing and proven lead generation tactics will greatly increase the demand for your solutions. Our team understands complex technology concepts and can “translate” your technical innovation into commercial success that will make your company thrive.

We have worked with:

        • Software manufacturers
        • SaaS (Software As A Service)
        • AI (Artificial Intelligence)
        • Security
        • Medical devices
        • Alternative energy
        • Mobile apps
        • Hardware producers
        • Military and aerospace
        • Multimedia entertainment
        • E-commerce

Direct Objective guides technology and innovation manufacturers through the technology life cycle. This means assisting companies in the following steps:

A partial list of clients we’ve had the privilege of working with:

Clients logos
Clients logos
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We breathe, live, and take on tremendous tasks with the help of technology. Don’t be afraid to challenge us.

Schedule a consultation session today to see how we can assist you
in acquiring new clients using our technology marketing strategies.


“With their technical background, Direct Objective was able to easily understand complex technology and engineering processes, and translate that to a simple concept that our customers could understand. We feature these concepts on our website now, and we are getting international leads from all over the world.”

Joël Martin, President, Transtech Innovations