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How a B2B Go-to-Market Plan Can Accelerate Sales?
A B2B marketing plan is an important step in developing a successful lead generation process.
Composing a go-to-market plan is the best way to implement a successful business marketing strategy. This will ensure that separate campaigns will be well-integrated with one another and that they will all project the right marketing message. Think of the B2B marketing plan as a roadmap to recruit new clients — the essential purpose of any business.
What Should the Go-To-Market Plan Consist of?
A comprehensive go-to-market plan should include:
Target market(s)
Competitive analysis
Positioning strategy
Marketing action plan
Marketing Plan as a Sales Accelerator
A B2B marketing plan must be practical and focused in order to produce results. Here are some tips for creating an effective plan:
Be focused
Make it clear
Personalize
Measure results
Remain realistic
Ultimately, a business marketing strategy should exist as a dynamic document to guide the execution of lead generation campaigns. For the marketing plan to work, each campaign result must serve as a learning experience. When lessons are learned, they should immediately be incorporated into the next campaign. With constant updates to your plan, you’ll always have an effective marketing strategy.
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Contact Direct Objective today, and create a viable go-to-market plan.
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““When it was time to take my company from a free, open site, to a membership, subscription site, Gil Gruber led the successful process. Gil led the site redesign development, spearheaded the implementation of e-commerce, and forged new business relationships that helped take Cyberdiet to the next level.”
Cynthia Fink, Founder, Cyberdiet.com (Now at CJF Web Designs)Resources
- The key characteristics of an effective Go-to-Market plan
- How to Build a Go-to-Market Plan
- Marketing planning: Operationalising the market orientation strategy
- Rethinking Sales’ Go-To-Market Planning
- The globalization of Tesla Motors: a strategic marketing plan analysis
- Developing a Go-to-market Strategy for Social Impact Start-ups