Modern B2B Marketing to fill up your sales funnel | Canada

Marketing Research Discovery

Marketing research is the process of validating the viability of your product or service.


The main function of a market study is to gather knowledge about prospects and existing members in an effort to learn how to best enhance their customer experience and build a better service. This allows you to grasp the latest trends, focus on the best market segment, and get a feel of your competition. In addition, it assists you in analyzing the perks and caveats of your solution while intuitively comprehending the value of it.


What Elements Should a Market Study Include?

To ensure business success, your approach must consider the following:

Seperation line

What's Your MarketingReadyTM Ranking?

Seperation line

Market research should be continuously conducted. Even a small conversation about your business with a client is a form of indirect market research. 85,000 Canadian businesses disappear every year due to high entry costs and varying levels of sectoral competition. These numbers provide a strong incentive to implement effective marketing research practices. Direct Objective knows how to navigate these rough waters, boost your market research, and guide you to increased business success.

Direct Objective has the experience to bring your brand new solution to the appropriate market and the right clients.

 Contact us now to conduct effective marketing research so you can
confidently rely on market data for decision-making in your business.


“Ranking our Web site high on search engines results, designing a professional Web site look and developing engaging relevant content for a heavy technology company like us resulted in a dramatic increase in client leads that we receive from our Web site.”

Simon Robin CEO, Hardent