Modern B2B Marketing to fill up your sales funnel | Canada

Direct Objective: B2B Lead Generation and Marketing Firm​

Direct Objective Consulting is a Canadian business-to-business (B2B) lead generation marketing firm, assisting small and medium companies succeed in North America and in international markets.


Our multilingual team specializes in demand creation, client prospecting, and commercialization of technology manufacturers, associations and service-based organizations.

Direct Objective differs from typical digital marketing agencies in five ways:

Seperation line

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Seperation line

Our mission is to create demand for the products or services of our clients and maximize their marketing ROI by creating leads and attracting potential clients through customized marketing strategies. We remain committed to providing high quality, effective, professional, and reliable service to our clients at all times.

Above all, we strive to build strong and prosperous long-term relationships with every client and provide them with continued support in growing from small-medium enterprises to large, successful, and visible companies.

From an initial marketing strategy, to the corporate branding, to B2B sales lead generation and beyond, Direct Objective is ready to take on your next assignment.

To boost your B2B lead generation, contact our digital marketing firm today for a free consultation!


“Gil Gruber is a positive, ‘can do’ experienced marketing and strategic consultant. Gil along with his team can take a brief and immerse themselves in the business and be a real part of it. His team can turn a concept into reality and come up with practical strategies and concepts to take to market. Gil is also a great business partner and can be trusted to bounce off ideas in a respected and considered way. I recommend Gil Gruber to anyone needing an experienced strategic marketing and business partner to enthusiastically drive growth and get results.”

Angie Velarde, Former Senior Marketing Specialist at The Canadian Payroll Association (Now at The Canadian Athletic Therapists Association)