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New Year’s Resolutions for your Business Marketing and Marketing Lead Generation

It’s a New Year, and what better time to set resolutions for your business marketing? Start it right with goals and a clear plan for your marketing lead generation.

Here are a few considerations and tips for your company’s business marketing:

    1. Adjust to New Market Trends – The business marketing of your company may need adjusting due to the different economy conditions. 
    2. Revise your Branding and Positioning Strategy – Before planning for the New Year, reassess your marketing lead generation and business marketing materials. Ask yourself, are your branding and marketing materials still in line with your marketing positioning strategy? Do they highlight what sets you apart from the competition?
    3. Revise your Business Marketing Budget – In an economic downturn, you might be tempted to  cut funding for your business marketing lead generation entirely. But it is unwise to stop totally investing in your marketing. If you turn off your business marketing expenditure, your prospect leads will dry up. Without fresh leads, you will be entirely dependent on your existing client base. Of course, remember to nurture your existing client relationships and capitalize with cross-selling and up-selling as much as possible. But, with a little investment in your business marketing and marketing lead generation, you’ll be more visible during an economic downturn, developing  new clients as the economy reestablishes itself.
    4. Focus on Economical Marketing Methods – Even if you are not cutting your business marketing lead generation entirely, it is likely that you will have to cut costs. Resolve to invest in low-budget business marketing mediums, such as digital marketing. These mediums are often more effective than traditional marketing methods, while also being significantly less expensive.
    5. Measure Marketing Results – Remember that New Year’s is a great time to take stock of your marketing lead generation and overall business marketing, but don’t neglect to monitor your business marketing throughout the year. Keep tabs on your business marketing activities and continue to do so for the best possible results. Know what works for you and what does not.
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With an updated approach to business marketing and marketing lead generation, you’ll ensure that your new year is a productive and successful year for your company. Direct Objective Consulting is ready to support your New Year’s marketing resolutions – contact us today to discover how we can assist.


“Ranking our Web site high on search engines results, designing a professional Web site look and developing engaging relevant content for a heavy technology company like us resulted in a dramatic increase in client leads that we receive from our Web site.”

Simon Robin CEO, Hardent