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Website Analysis Self-Test: Is Your Website Healthy?
- Published: 24/11/2015
- (Revised: 02/02/2023)
- Reading time: 2 minutes
I meet owners of Small Medium Enterprises (SMEs) on a weekly basis and the very first thing I do is look at their company’s website. Websites are indicative of how much focus your company puts into marketing, both online and offline. Nowadays, your company’s site acts as the window to your brand’s soul, so it is worth performing a regular website audit to make sure you are obtaining optimal site ROI.
Let me suggest a few questions which will allow you to perform your own quick website audit and determine whether or not your company’s site is “healthy”. Please answer the following questions by saying “yes” or “no”:
- Does your company’s website generate enough weekly or monthly enquiries?
- Would a person who lands on the site for the first time understand in one minute what you offer and why they should do business with you?
- Have you changed your web design in the last two years?
- Do you develop new and original content for the site on a regular basis?
- Is your company’s site mobile-friendly?
- Do you track and measure how your site is doing?
If you answered “no” to at least two of the above questions, you should consider investing more in marketing activities to increase your website ROI and to start bringing in additional prospective clients.
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Testimonials
“Ranking our Web site high on search engines results, designing a professional Web site look and developing engaging relevant content for a heavy technology company like us resulted in a dramatic increase in client leads that we receive from our Web site.”
Simon Robin CEO, Hardent