Outbound Marketing:
Bilingual Telemarketing, Direct Mailer and Ads

Outbound marketing is a traditional notion for marketing and sales. Some of the tactics used with the outbound approach are telemarketing, email campaigns, direct mail, trade shows, and ads. It is called “outbound” because marketers send their messages out to potential clients, encouraging them to become clients in a direct and blunt fashion. This strategy was proven to be less effective as a standalone tactic, especially when compared to inbound marketing. This is because inbound marketing seeks to attract people who already have a certain level of interest in your solution, and it may be offered as part of their natural search for more information in that area. However, the outbound approach still has value and can be extremely powerful if combined with other inbound marketing tactics.