Modern B2B Marketing to fill up your sales funnel | Canada

Marketing Automation Tools: Implementation for Results

Understand the journey of prospective clients and their level of maturity by collecting valuable information about them.


Whether it’s identifying new prospective customers or measuring the effectiveness of marketing activities, the responsibility of modern client prospecting is always placed upon marketing personnel. One way to relieve the workload is to use marketing automation tools. These tools can:

    • Convert anonymous prospective clients into specific contacts
    • Automate marketing functions to afford more time for other activities
    • Track prospect journey along the sales funnel
    • Measure ROI upon execution of various marketing activities

However, most small-medium companies have limited marketing resources, and cannot afford to invest in a full-time marketing department that can fully utilize all of the available tools. Therefore, many companies outsource their marketing automation activities to an agency, which can act as an extension of the company and effectively operate automation tools to their full potential.

B2B marketing automation can autonomously execute marketing plans and ensure your organization receives quality new client leads.

Here are a few categories of automated tools that can make it easier for marketers to impact a company’s bottom line:

Marketing automation must be implemented with a good foundation of marketing strategy and branding. If you think your company is ready to invest in marketing automation, speak with us about your implementation options.

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We’d be happy to consult you on how to implement marketing automation tools for a clear lead generation ROI. Contact us today!


“Always pushing us to be ahead of the curve, Direct Objective’s creative design, innovative marketing campaigns and the latest marketing automation technology constantly drive new clients for us.”

Serge Morin, President, ElephantPlay