Modern B2B Marketing to fill up your sales funnel | Canada

Increase Awareness with Smart Reputation Management

In order to create demand, one of the crucial steps is the inception of awareness for your solution and the fostering of your reputation by means of a rigorous reputation management process. Your target audience will only show interest in purchasing your solution if they know it and trust it. Therefore, it is crucial for you to be able to increase awareness for your solution by using your reputation.

A few of the fundamental success factors that Direct Objective implements to build market awareness and confidence are:

For example, your online reputation can be strengthened using Search Engine Optimization. Applying SEO tactics will help you gain high search rankings for specific keywords in your industry. If your website always pops up on the top of the searches, most web surfers that have an interest in these specific keywords will be exposed to your brand and will be able to visit your website and find out more about your solution. This, of course, will lead to increased online awareness for your solution.

When it comes to your traditional reputation, the best tactic to optimize it is to obtain media coverage. In other words, placing articles in prominent industry publications will yield recognition and authority for your business.

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What's Your MarketingReadyTM Ranking?

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Contact us today at Direct Objective to increase awareness for your solution and obtain the reputation management you need to maximize demand!


“Placing us in trade magazines enabled Callio to receive international exposure and most of all develop a trustworthy brand.”

René St-Germain, Former CEO, Callio Technologies (Now at Certi-Trust)