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Email Newsletter Marketing and Business Blog Writing : What’s the Difference?

Blog vs newsletter

Html email newsletters and business blog writing  are great ways to remind prospects of your company’s presence. By maintaining the awareness of prospects, you significantly increase the likelihood that they will become clients. So which should you use? Strive to have both, as business blogs and email newsletters marketing can often work in tandem. Business blogs have quite different content from Html email newsletters and it is important to understand the difference:


Business Blog Writing

Business blogs are an opportunity to lay out an opinion on any given subject and weigh in on industry news or trends. Business blogs are usually brief, concise, and informative, teaching readers about a single topic. A blog will let you educate readers about new concepts and trends that you would like to introduce to the market. They are valuable because they reflect the personal attitude and experience of the blog writer themselves, and are a great way to build trust and credibility. With relevant content and well-written blog writeup, you can encourage regular visitors to read your thoughts on your business blog.

Good blog copy is not always easy, and a business blog can be time-consuming and difficult to maintain. For one, blog writers must take into account Search Engine Optimization practices. By infusing relevant keywords, a business blog will rank high on search engines and generate a high amount of traffic, provided the blog is well integrated into your site.

Still, even with good search engine ranking, audiences only read business blogs when they want to. You have to entice them to subscribe to your blog so that they will read it regularly. Writing business blogs is a commitment and thus, many companies outsource their business blog writing to a marketing company. Companies will typically come up with the subject, decide their stance, and choose how they would like to present it. The actual write-up is performed by a professional marketing copywriter.


HTML Email Newsletter Marketing

Html email newsletter marketing is perfect for a company requiring a long sales cycle. If your buyer needs time and information before deciding to go with your company, it’s important to remain in contact with this prospect. Html email newsletters shed light on the offering and support decision-makers in being more knowledgeable over time. Over the long-term, email newsletter marketing will reinforce to decision-makers that yours is the right service/product for them. Otherwise, prospects may visit your site, but never return. If they subscribe to your html email newsletter, there’s a constant reminder to read your business blog, or look at new web content. The result will cement your credibility and expertise.

Html email newsletters, as opposed to blogs, are not so much about broadcasting personal opinions as they are about keeping in contact with existing clients, distribution channels, and prospects. Email newsletter marketing is an easy way to keep clients abreast of what is going on in your company as well as current industry news. When you update your business blog, make changes to your website, or come out with a new product, a great way to let prospects know is through email newsletter marketing. If you acquire a prestigious client, receive an award, or recruit a new staff member, you can also inform your target audience with email newsletter marketing.

While the content of email newsletter marketing is all about what is newsworthy, it is crucial that an html email newsletter is properly written with an aesthetic appeal. The subject line has to be tantalizing but clear. To avoid having your email intercepted as spam, the body of the email must avoid using certain words which will surely send your html email newsletter straight to the junk folder.

Last but not least, if your company intends to send out monthly, bi-monthly, or quarterly newsletters, you need to make sure that you are delivering these on time. Some companies may outsource their email newsletter along with their blog. This way everything is sent out regularly with content that will increase traffic to the business blog.

Blog writing and email newsletters build trust. Want to stay in the forefront of prospects’ minds? Ask yourself whether it might be worthwhile to maintain a business blog and/or invest in a regular email newsletter now. Read more about email newsletters in my next blog.

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“Ranking our Web site high on search engines results, designing a professional Web site look and developing engaging relevant content for a heavy technology company like us resulted in a dramatic increase in client leads that we receive from our Web site.”

Simon Robin CEO, Hardent