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Just about every company would love to get media placement on a highly trafficked website like Yahoo, CNN, or the Wall Street Journal. You want the story to be positive, of course, and it has to reach your target market in order to be effective. Industry articles in less news-focused, niche publications (online and offline), are another great way to get noticed.
The greatest challenge is simply securing the media coverage to begin with. Once that’s accomplished, you have to make sure it will be beneficial to your company. As a long-time marketing agency, we have a whole arsenal of tricks for getting into the media (take, for example, for Gil’s interview on CNN). Even smaller media outlets are a good promotion, especially the targeted industry articles, which can lead you to reach a focused target market.
Whether you’re looking to get featured in industry articles or more news-oriented media coverage, it’s important to keep abreast of how information is disseminated online. Media placement is no longer just about news networks, radio interviews, or industry articles in print publications. It appears in all sorts of forms on the Internet: blogs, web magazines and portals, RSS feeds, podcasts, and online video clips.
A great benefit is that these kinds of online news outlets are often highly targeted to circulation with a common interest in a particular field or subject. Thus, getting media coverage, or industry articles published, is a great way to channel information to your audience. On top of bringing attention to your company and brand, media and industry articles are an economical way to attract new clients.
We have experience “plugging” your company story into reputable media outlets, resulting in a boost to your company’s reputation, more client opportunities, and new business for your company.
Media coverage is one of the most effective ways to build a brand identity and promote the flow of client leads and the key to success is continuity. By developing a relationship and establishing contacts with the media, you can ensure regular stories are being published.
Are you ready to step into the spotlight? Get some recognition for your company with media placements and/or industry articles. Contact us and I can discuss your options of how you can make it happen.
“Placing us in trade magazines enabled Callio to receive international exposure and most of all develop a trustworthy brand.”René St-Germain, Former CEO, Callio Technologies (Now at Certi-Trust)