Modern B2B Marketing to fill up your sales funnel | Canada

Web Design Services and Website Usability

The ultimate goal of a website is to attract new inquiries on a regular basis. For this reason it is not enough for a website to be just pretty. Our web design services recognize this and also place emphasis on website usability that boosts results for lead generation marketing campaigns. Ideally, a website should help users navigate and quickly find the solution they need.


Why Are You Not Getting Enough Inquiries from Your Website?

If your site’s web inquiries are low, you may want to assess its structure or design strategy. For example, the layout may introduce website usability issues and thus cause users to leave your site before they have a chance to see your solution. The look and feel of the site plus usability design are not the only barriers to lead generation. In fact, the site’s quality of content, as well as the overall site organization can pose challenges. Lead generation may also be affected by performance issues of the site.


How to Encourage Web Inquiries?

By considering the various levels of a website’s design and concepts, our services:

    1. Ensure the site has a professional look and feel that fits with your company’s branding and positioning strategy
    2. Convert website visitors into sales leads with custom-designed offers
    3. Ensure the content is engaging and reflects positively on your industry reputation
    4. Keep visitors on your site with a navigation strategy that tempts visitors to explore more of your site
    5. Stimulate website loyalty and repeat visitors by giving them a reason to come back with an intuitive site usability design

How is Direct Objective Different from Other Web Design Agencies?

    1. Direct Objective develops the concept and the web layout while being mindful of your company’s marketing plan, lead generation, and positioning strategy. This ensures that your website will generate inquiries.
    2. Design is important for us and thus we use a variety of web designers to match your style, goals and budget.
    3. New websites may compromise site usability in favour of overly elaborate or innovative site designs. Direct Objective couples clean web design with site usability for overall better results.
    4. Every company is different, and we tailor it to ensure your website will reflect your unique marketing image.
    5. Last but not least, Direct Objective has a history of developing websites that have won awards and have gained commercial profitability.
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Use Direct Objective’s web design services to create the ultimate website usability that drives web inquiries for your company!