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White Paper Writing Services
Experienced professional services for white paper writing and development.
The purpose of this marketing tactic is to educate people on the need for a product or service.
How Does It Work?
These papers are particularly useful for innovative solutions as they inform and enhance the knowledge of the readers on new concepts or market trends. By design, they implicitly promote the benefits of a specific product or service without referring directly to a specific brand.
Readers of a paper should feel they are getting valuable unbiased information. It is crucial that the marketing copy and the writing style do not come across as biased or self-serving.
The trick is to create a position paper that plants seeds of curiosity in the reader’s mind. As with any marketing document, papers should emphasize a clear need and, consequently, encourage reading it to the end. It is at this point that the reader has already established a positive opinion about the topic and is then exposed to the creator of the document.
Why Outsource White Paper Writing to a Professional?
White paper writing services offer several distinct advantages:
White papers copyrighting have a specific tone and format
They require in-depth market research
Traditionally part of an overall marketing lead generation campaign
What Are the Tips for Writing White Paper?
Ensure the executive summary inspires interest
Stick to the optimal length and format
Use a case study
Target your white paper audience with appropriate terminology
Use diagrams and visuals throughout the whitepaper to hold the reader’s attention
What's Your MarketingReadyTM Ranking?
Let Direct Objective develop white paper writing that not only educates, but sparks interest in your solution.
Testimonials
“When the time came to update the content of our Website, we found that Direct Objective was able to quickly grasp our business and communicate our technical expertise in a comprehensive manner. The content of our site, both in French and in English, conveys a clear message. We were very pleased with the results and have worked with Direct Objective on multiple other projects since.”
Stephanie Boyard, Former Marketing Consultant, MSC Services (Now Moneris Solutions)