Modern B2B Marketing to fill up your sales funnel | Canada

B2B Social Media Strategy

Social media strategy is the first step to the successful implementation of demand generation marketing campaigns. Whether it’s LinkedIn Advertising, Twitter, Facebook for Business, YouTube and many others, you must first understand your own goals with B2B social media.


Most companies know they should have a company profile page, but that’s just the start.


What is the Social Implementation Maturity Process?

Here are the common stages of implementation of B2B social marketing:


What Are the Benefits of Implementing Social Media Marketing?

There are four main reasons companies choose to implement social media marketing:


Why Is It So Important to Have a Social Media Strategy?

Without clear objectives in the form of a cohesive social strategy, you’re bound to fail. Even though it’s free of cost to join any major social channel, it’s never free in resources and one can spend a lot of resources with very few returns. The time and energy spent crafting and implementing a successful social media campaign is significant and, without a payoff, your resources are better spent elsewhere. When crafting a social media marketing, you should determine:

    • What is your objective from social marketing?
    • Who do you want to reach?
    • Which channels you would like to use?
    • What tactics will work best for your audience?

Social marketing strategy will serve as a guiding document to measure and ensure that your implementation throughout different stages will be successful in delivering your desired ROI results.

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If you are interested in social media marketing, such as LinkedIn, Reddit, or YouTube, please contact us about planning your social media strategy or executing social media campaigns.