Copyright 2003-2023 Gruber Partners, Inc. All rights reserved.
Menu
Menu
B2B Social Media Strategy
Social media strategy is the first step to the successful implementation of demand generation marketing campaigns. Whether it’s LinkedIn Advertising, Twitter, Facebook for Business, YouTube and many others, you must first understand your own goals with B2B social media.
Most companies know they should have a company profile page, but that’s just the start.
What is the Social Implementation Maturity Process?
Here are the common stages of implementation of B2B social marketing:
Stage 1 – Pre-social
Stage 2 – Experimental
Stage 3 – Passive listening
Stage 4 – Engagement
Stage 5 – Full commitment
What Are the Benefits of Implementing Social Media Marketing?
There are four main reasons companies choose to implement social media marketing:
Foster existing customer loyalty
Earn new client leads
Expand brand awareness
Increase web traffic
Why Is It So Important to Have a Social Media Strategy?
Without clear objectives in the form of a cohesive social strategy, you’re bound to fail. Even though it’s free of cost to join any major social channel, it’s never free in resources and one can spend a lot of resources with very few returns. The time and energy spent crafting and implementing a successful social media campaign is significant and, without a payoff, your resources are better spent elsewhere. When crafting a social media marketing, you should determine:
-
- What is your objective from social marketing?
- Who do you want to reach?
- Which channels you would like to use?
- What tactics will work best for your audience?
Social marketing strategy will serve as a guiding document to measure and ensure that your implementation throughout different stages will be successful in delivering your desired ROI results.
What's Your MarketingReadyTM Ranking?
If you are interested in social media marketing, such as LinkedIn, Reddit, or YouTube, please contact us about planning your social media strategy or executing social media campaigns.
Testimonials
“Always looking to create more creative and efficient campaigns, Direct Objective measures everything and works with us step-by-step to reach our marketing goals. They increased our Web presence, which gave the company a prominent profile and secured new leads for us.”
Jaspal S. Rangi, Owner & Chief Designer at Monsoon Corporate GiftsResources
- B2B Social Technographics: How Technology Buyers Participate Socially
- Important New Trends in B2B Social Strategy
- Elements of strategic social media marketing: A holistic framework
- A comparison of social media marketing between B2B, B2C and mixed business models
- The use of social media for knowledge acquisition and dissemination in B2B companies: an empirical study of Finnish technology industries
- Implementing social media marketing strategically: an empirical assessment
- Social media marketing: Who is watching the watchers?
- Upstream social marketing strategy: An integrated marketing communications approach