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B2B Advertising:
How to Optimize Your Online Advertising on Linkedin, Google and More
According to emarketer’s forecast, US B2B companies will spend over $6 billion on online advertising in 2019, which is up 18.7% from the previous year. Since 2017, the market in the US has grown by $1 billion annually, thus arguing for further investment in quality online B2B advertising to set yourself apart from your competition.
What Are the Types of B2B Advertising?
Social media ads
Search engine marketing
Retargeting
Video ads
Display ads
Native ads
What Are the Benefits of Internet Advertising?
Target potential clients quickly and easily
Get immediate analytics and improve
Test multi-ads results on a small scale, then extend the scope
Collect metadata about your advertising audience
Retarget to reach higher effectiveness of the ads
What Makes Digital Advertising Effective?
A well-defined message and target audience
Constant monitoring of results
A/B testing of various ads
Automate the process
Integrate the ads with other campaigns
According to emarketer’s forecast, US B2B companies will spend over $6 billion on online advertising in 2019, which is up 18.7% from the previous year. Since 2017, the market in the US has grown by $1 billion annually, thus arguing for further investment in quality online B2B advertising to set yourself apart from your competition.
What's Your MarketingReadyTM Ranking?
Do you have questions about online advertising? Do you want to know more about Google Advertising, LinkedIn Advertising, or how to start your B2B advertising?
Contact us today at Direct Objective and we will gladly answer all of your questions!
Testimonials
“At Epicad, Gil developed the marketing plan for a mobile business application. His quick grasp of the salient points of a high-tech product was remarkable, and as a small company we greatly appreciated his ability to develop and implement an effective plan using innovative and cost-effective means to wring the greatest impact from a limited marketing budget. His professionalism and loyalty were much appreciated.”
Julian Tuck, CEO, Epicad (Now at ReFacta)